In less than six weeks, Bud Light will bring Sensation, the world’s leading dance event, to Canada for the first time and tickets are selling fast. Today, Bud Light presents Sensation announced the line up of artists to play during an eight-hour spectacle that will take fans to new heights and revolutionize what it means to party in Canada.
The DJs that will play Canada’s first Bud Light presents Sensation event and provide the mind-blowing beats include Mr. White, 2000 and One, Sunnery James & Ryan Marciano, Fedde le Grand, Eric Prydz and Otto Knows.
Music plays an integral role in the Bud Light presents Sensation experience – it’s not about single big name acts, but artists that can tell the overarching story of the Oceans of White theme to keep fans engaged and energized from beginning to end. The music will progress throughout the night with the first DJ setting the tone, the second DJ progressing from the first set and other artists building from there. This continues throughout the night and leads to an amazing climax towards the end of the show. World-renown artists were selected for their ability to build on and intensify their specific set – there is a rhyme and reason to each artist chosen and the time at which they’ll play during the event.
“The majority of electronic dance music shows have heavy or harsh beats throughout the entire event that limits storytelling through music. The strategy behind the Bud Light presents Sensation music is the opposite. We want fans to truly be a part of the story and we select the best artists that contribute to the night’s narrative,” Erick Eerdhuizen, Music Strategist for ID&T.
The Bud Light presents Sensation experience will be like nothing ever seen in Canada before. Once immersed in the Ocean of White, event-goers will experience a night of spectacular nocturnal sea creatures brought to life by giant jellyfish hovering over the dance floor, acrobats rappelling from the Rogers Centre roof, pyrotechnics and a host of other surprises throughout the night. At the height of the show, Bud Light will host a show moment that will feed off the crowd’s momentum and truly light it up.
“The club house scene in Canada is exploding right now, and Bud Light saw an opportunity to help bring it to a world scale with Bud Light presents Sensation,” said Todd Allen, Marketing Director for Bud Light. “With cutting edge music, incredible theatrics and thousands of fans moving to the beat, it is going to be an unforgettable experience like no other. We are thrilled to bring Bud Light presents Sensation to Canada for the very first time – with this event, we’re revolutionizing the way Canadians party.”
Since its inception in the Netherlands in 2000, Sensation has taken the global club house music scene by storm with more than 70 shows in over 20 countries and over one million attendees worldwide. At Bud Light presents Sensation, fans are held to a mandatory white dress code, creating a sea of white surrounding the stage.
Bud Light revealed the artist line up through a unique Twitter challenge that replicated the quintessential house music creation of tension and release. Fans tweeted #budlightsensation to generate excitement and achieve a critical mass of tweets that unlocked the names of the talent line up.
More information about Bud Light presents Sensation: The Ocean of White DJs (in order of appearance):
Mr. White
As the opening act for every Sensation event around the world, Mr.White knows how to set the mood and keep the party moving. His message is simple “Let’s just dance” which plays out in his pumping and rhythmic sounds going back to the roots of house music.
2000 and One
On the forefront of electronic dance music since the late 80s, 2000 and One (aka Dylan Hermelijn) is credited for championing the sounds of Amsterdam’s new school DJ and Producer generation and helping propel the scene’s visibility onto the international stage. One of the most versatile, in-demand international artists, he continues to break new sound barriers in the world of EDM. Learn more about Amsterdam-based 2000 and One at www.facebook.com/dj2000andone.
Sunnery James and Ryan Marciano
Another Holland success story, this DJ duo is known around the globe for performances that inspire and awaken the soul. Known for monster anthems like “Tribeca” and their remake of Tiesto’s “Lethal Industry,” Sunnery and Ryan have become must-haves on the superstar tour circuit as they help to preach the gospel of house music wherever they go. Check out http://sj-rm.com to learn more.
Fedde le Grand
Famed Dutch artist Fedde le Grand is one of Holland’s most successful DJs who jumped into fame with his international success Put Your Hands Up For Detroit (2006). His energetic performances have become the stuff of legend and helped earn him a top 20 ranking (14th) in 2011’s DJ Mag Top 100 DJs Chart. Check out www.feddelegrand.com for more info about what le Grand is up to next.
Eric Prydz
Best known for his 2004 chart topping smash hit “Call on Me”, Swedish DJ and producer Eric Prydz was recently in good company as a Grammy nominee for Best Remixed Recording for “Midnight City (Eric Prydz Private Remix)”. Between his work running multiple record labels and rocking stages at music festivals year-round, he still managed to release his highly acclaimed album Eric Prydz Presents Pryda in 2012, delighting both mainstream and underground fans alike. For the latest on Prydz, visit www.ericprydz.com.
Otto Knows
Otto Jettmann, better known as Otto Knows, climbed to fame in 2010 with a remix of Imogen Heap’s “Hide and Seek”. Part of the explosion of Swedish house DJs, he launched his solo career last year with the single “A million voices” which dominated clubs across Europe and on the pop charts in Belgium, the Netherlands and the United Kingdom. Go to www.facebook.com/OttoKnows to get the latest on Otto Knows.
Tickets
Remaining tickets (Deluxe tickets are already sold out) are available through Ticketmaster at www.ticketmaster.ca or by calling 1-855-985-5000†.
More information about Bud Light presents Sensation is available at www.budlight.ca/sensation and www.sensation.com. The online conversation can be followed on Twitter via #budlightsensation. For a glimpse into Bud Light presents Sensation, fans are encouraged to check out http://youtu.be/LymyWeeRG2A that hints at what’s in store.
Expect an unforgettable night, and don’t forget, dress in white. Bud Light presents Sensation will adhere to the all-white dress code that marks every Sensation event.
