NEWS: Microsoft launches new tablet with Deadmau5 performance in Toronto

Microsoft Canada recently launched their new Surface 2 tablet by hosting an exclusive party with a performance by Joel Zimmerman, better known by his stage name Deadmau5. The private party was held at Kool Haus the evening of Wednesday, October 16th, 2013.

This past Wednesday morning, Deadmau5 fans were given a chance to win tickets through Twitter or by finding a Microsoft street team across downtown Toronto. Lucky individuals across the GTA each won a pair of tickets for the private launch party that evening.

The anticipation to see the Mau5 grew as the crowd lined up with all of the eager fans. The last time he performed at Kool Haus was this past summer for Veld’s day two after-party with an unforgettable performance. As soon as he stepped foot in his cube while wearing the mau5head, fans chanted and roared with excitement. He started by experimenting with various catchy beats and rhythms that made you want to groove. As he played the summer hit You There?, first time listeners seemed a bit confused by the various breaks throughout the track. Regardless, everyone kept dancing and enjoying the song.

Deadmau5 also played his well-known tracks, Strobe and Fkn Pig. The crowd sang along to I Remember and danced for the rest of the set. As he closed his set with Ghosts N Stuff, it was an instant reminder of his sold out show at the Rogers Centre back in 2011.

The overall production with the graphics and the lights was what was most memorable for me from that night. Whenever Deadmau5 plays, you’re always guaranteed to have a great time – having fun and dancing the night away with friends.

About Surface 2What makes Surface 2 stand out from other tablets on the market today is the productivity. It’s thinner, lighter, and four times faster than the Surface. It has a longer battery life of up to 10 hours on a single charge. It’s great for on-the-go professionals where you can work and play on the same tablet.

“This is a big moment for Microsoft as the new Surface is launched into the Canadian marketplace. We wanted to ignite excitement around this new device, and show gratitude to our supporters,” said Henrik Gütle, Director, Windows and Surface Business Group, Microsoft Canada.

Microsoft is seeing the EDM scene grow. They want to incorporate music with technology; this is where the Surface 2 connects to the people. With a new Surface media concept, you can easily listen to a track and customize it the way you want.

The Surface 2 will be released to Canadian retailers on October 22 and is available for pre-order from Microsoft.

Joel Zimmerman, also known as Deadmau5, is a dance music phenomenon from Toronto. His futuristic-styled music paved the way for other artists with his creative and funky beats. He’s ranked in the top 10 of DJ MAG Top 100 DJs and has had sold-out shows around the world.

Microsoft is a worldwide leader in software, services and solutions that help people and business realize their full potential.

For more information on Deadmau5, visit his website here.

For more information on Surface 2, visit the website here.

Paige Gordon – EDM TOR